Dave Schwartz, July 24, 2013

When combining of TV Ads and dot-coms, the old John Wannamaker sawhorse “Half the money I spend on advertising is wasted; the trouble is I don't know which half” is optimistic.

Nir Eyal, June 19, 2013

The Growth Hackers in the group will be familiar with the equation: Conversion = Desire - Friction. Key to increasing desire to using your product/service is successfully understanding and designing habits for your users.

Juney Ham, May 22, 2013

Juney Ham, co-founder of Upside and former head of online marketing at Airbnb, shares how to find & optimize your customer segments and gain insights on them (at scale). Examples include: Optimizing traffic from travelers, to not only optimize for their destinations, but identifying the right origins and focusing on the right markets (e.g., Paris for Americans, but Bretagne for English, Nantes for French), and using Facebook Ads effectively through the right interest targeting (e.g., yoga as an interest to target prospective hosts).