As agile marketers, we are constantly coming up with new hypotheses and messages to test, but we are limited by time, budget and resources. In this talk Mark Harnett will review the best practices for selecting what you should test next and how to do it without risking the company. He will cover pricing, risk management, channel selection and budgeting. This will be an interactive session, so come with questions and examples.

Mark Harnett has over 15 years of experience leading the marketing and growth efforts at companies such as IMVU, Reputation.com, Getaround and most recently Complete Solar. Mark is the author of A Quick Start Guide to Google Adwords and holds a BASc in Systems Design Engineering, with a minor in statistics from the University of Waterloo in Ontario, Canada.