In exactly 37 minutes, you’ll learn everything that you need to know about SEO. You’ll learn what to rank for, how to rank for it, and why SEO is like Tim Riggins, San Quentin Prison, and staying up past 11 when you’re 30 years old.

Phil Sharp is the Head of Marketing at UserTesting. With the help of UserTesting’s archive of usability videos, Phil uncovers unique insights about marketing and UX, and then shares them with the rest of the world. He’s kind of like Indiana Jones, but without the hat, whip, or dashing good looks. Before UserTesting,Phil was the SEO Manager for Practice Fusion.