Nir Eyal
Designing Habits
Nir Eyal, June 19, 2013

The Growth Hackers in the group will be familiar with the equation: Conversion = Desire - Friction. Key to increasing desire to using your product/service is successfully understanding and designing habits for your users.

Nir Eyal is a behavioral economist who's focus is the intersection of psychology, technology, and business and encompasses user experience design, behavioral economics, and a dash of neuroscience.

Filmed June 19, 2013 at Atlassian