If your business is mobile, you live and die by app downloads. In the iOS store alone, over a million apps (and growing) are available for download. To stand out among the crowd, App Store optimization isn't just helpful, it's mandatory. This month's talk will cover:

• What the heck is App Store Optimization and how can it help my app get noticed?
• Basic rules of iOS and Google Play ASO
• How ASO drove more installs and led to increased user growth

Alex Malafeev is the co-founder of Sensor Tower, the leading ASO product used by companies like Zynga, Yahoo, SEGA. Prior to starting Sensor Tower, Alex was a pro-gamer as well as the founder of a company that built software for gamers. He holds a Bachelor’s degree in Economics from Stony Brook University.

Spiros Christakopoulos leads User Acquisition efforts at SEGA. He is responsible for SEGA's mobile user acquisition, ASO and marketing analytic efforts. Before that he was a Product Manager at TinyCo focusing on UA. Early in his career he worked in finance as an equities trader. He holds an MBA in analytic finance from the University of Chicago and a Masters in corporate finance from SDA Bocconi in Milan.