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In 2012 a group of like minded individuals came together in San Francisco for SprintZero, an event to discuss the application of agile and lean practices and principles to the world of marketing. The disucssion came about as more and more marketing professionals found themselves struggling to adapt to the constantly changing environment.

Since October 2012 we have been hosting monthly meetups in the city to educate product and marketing professionals on agile practices and how to implement them in their own environment.


We are discovering better ways of creating value for our customers through new approaches to marketing.

  • Validated learning over opinions and conventions
  • Customer collaboration over silos and hierarchy
  • Responding to change over following a plan
  • Meaningful experimentation over minor optimisation

Read the full Agile Marketing Manifesto


Austin Walne, Ringleader
Austin is a Product Manager at Mindjet. Austin put his hand up at SprintZero in June 2012 and volunteered to start the first Agile Marketing meetup in San Francisco. The first event was in Ocotber of that year and he has been running it ever since.

Paul Willard, Content
Paul is a partner at Subtraction Capital. Paul has been practicing 'agile marketing' since the late 90's, well before the industry had even cottoned on to the Agile Manifesto. Since the first meetup when Paul shared his perspective on agile marketing he has been introducing other great speakers to the audience.

Fabiana Azevedo, Logistics
Fabiana is a Product Manager at Hotwire. Fabiana has years of experience in agile practices and in 2012 started applying those techniques to the marketing teams she was working with. Fabiana now organises the meetup and, most importantly, makes sure we've got a bar waiting so we can continue the conversation afterwards.

Nicholas Muldoon, Pit Crew
Nicholas is an Agile Coach at Twitter. Nicholas coaches software development and product marketing teams, enabling them to reach their full potential. Nicholas started applying agile practices to marketing in 2012 as a Product Marketing Manager for Atlassian JIRA. Since then he has helped host the Agile Marketing meetup.


Zendesk - Event Space
Zendesk is a leading cloud-based customer service software solution. Over 40,000 customer accounts use Zendesk to increase customer satisfaction.

Artis Ventures
Artis Ventures is a venture fund that focuses on elegant solutions that are solving the world’s greatest challenges, in turn creating tomorrow's extraordinary companies.

Accel Partners
Accel Partners has been committed to helping exceptional entrepreneurs build lasting, category-defining technology companies since 1983.

Subtraction Capital
Subtraction Capital is a venture fund that believes the best way to help the CEOs and companies is to help them focus – to subtract away the noise and distractions around them and their company – so that the core substance of their endeavor can be cultivated.

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