David Doss was kind enough to share his notes from War Stories on Real World Agile Marketing by Jascha Kaykas-Wolff.
Watch Video and View SlidesJascha Kaykas-Wolff has been practicing Agile Marketing since before it was a term. You should come expecting him to drop hard learned practical knowledge that you can take back to your company or startup.
Watch Video and View SlidesPaul Willard gives a Lightening Talk on Hypothesis Testing and the complex equation used in a/b testing plus binomial and multivariable testing advice. This specific equation and explanation can be found at Hypothesis Testing Equation aka “Is This Really Better?”.
Watch Video and View Slides