The average conversion rate across the entire web is 2%. That means 98% of visitors to your website hit the back button and don't convert into customers. The most powerful way to turn clicks into customers is to improve your website through A/B testing.
In this talk Dan Siroker will inspire you to start testing today by sharing best practices & lessons learned from over 3,500 customers that have run over 100,000 A/B tests using Optimizely.
Filmed February 28, 2013 at Atlassian